Simmons Bank Open Named Tournament of the Year
A major milestone after only 2 years
The Korn Ferry Tour announced the Simmons Bank Open for the Snedeker Foundation as its 2022 Tournament of the Year, a major milestone for an event that’s near and dear to Simmons’ heart.
We are thrilled to name the Simmons Bank Open for the Snedeker Foundation our 2022 Tournament of the Year... There is no better time for us to recognize the outstanding work of Mike Hammontree and the team at Tennessee Golf Foundation, Simmons Bank and the Snedeker Foundation over the last two years as their event joins the reimagined Korn Ferry Tour Finals in 2023.” - Korn Ferry Tour President Alex Baldwin
A premier tournament on all fronts
As the winner of the Tournament of the Year Award, the Simmons Bank Open for the Snedeker Foundation succeeded in putting forth a premier tournament on all applicable fronts, including:
- Exceptional amenities and exemplary hospitality for players, caddies, volunteers, staff and fans
- Unique and creative approach to social media and digital content across a variety of platforms, leading to a greater influence, reach and awareness of the event in the local market and beyond
- Supporting and generating exposure for multiple charities through tournament-week initiatives, including a pro-am and early-week sponsor events which were best in class and successfully integrated charities, sponsors and the community of Nashville
- Engaged in the PGA TOUR’s sustainability initiatives, as the tournament provided all players and caddies with a reusable water bottle to utilize at filling stations across the property, thus significantly reducing the amount of plastic water bottles used throughout tournament week
- Complete engagement with and integration of its title sponsor’s priorities, objectives and branding into the tournament
- Provided unique fan experience elements such as a new and improved Fan Zone, highlighted by a floating guitar-shape island green which fans attempted to hit
A Korn Ferry Tour finals event in 2023
The 2023 Simmons Bank Open for the Snedeker Foundation will be the second of four Korn Ferry Tour Finals events, with the season-ending series transitioning from a mechanism through which additional PGA TOUR cards are awarded, to a four-event series featuring elevated purses and points and serving as the culmination of the season-long race for PGA TOUR cards. This will be the tournament’s first year as a Korn Ferry Tour Finals event.